The dating site, FriendFinder.com (Alexa: 2,215; Jul 08) is a pioneer dating/personals site, launched in 1996, for people to find fun, friends, people, and love. [1] Currently, the FriendFinder network of sites consists of 25-web-communities having over 100-million members. [2]

Overview
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History
In 1983, American engineer Andrew Conru launched WebPersonals.com (now owned by LavaLife), which he then sold after the concept of cyber dating took off. [3] This sites initial success was the impetus behind "FriendFinder.com", which was created in 1996 by Conru who envisioned a one-stop solution for seeking, finding, and managing all types of online relationships. [2] When members began uploading more risqué photos than were appropriate, the adult-content site AdultFriendFinder was created, becoming more popular than the original. Soon, more friend-type sites were launched, such as GayFriendFinder, SeniorFriendFinder, Passion, Amigos, among others.

Pros/Cons
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Company data
Friendfinder, Inc., 445 Sherman Ave Ste T, Palo Alto, CA, 94306, US

References
1. FriendFinder.com – homepage.
2. The FriendFinder Story – FriendFinder.com.
3. Javors, Steve. (2006). “FriendFinder.com: 10 Years Strong and Counting”, XBIZ.com.