In dating sites, Mate1.com (Alexa: 2,513; Mar 09) is a site claimingthat toencourages featuring “authenticauthentic photos”,photos, by encouragingallowing users to add up to 20 different photos,photos. Besides the photo gallery, Mate1 also offers features such as one-click browsing, chatting and a voice recording feature. [1] The homepage redirects users based on computer location and previous login habits. The site was launched in 2003. [2]

Matching theory

See main: Matching theory

Instead of forcing users to fill out seemingly endless personality-type questionnaires to match users "scientifically," Mate1.com matches individuals by what's important to each person, questions such as: What's your favorite movie? How often do you travel? What do you like to eat? Where's your favorite local hangout? What kind of music drives you nuts? What are your turn-ons and turn-offs? You decide which of our many questions you want to answer.

The idea at Mate1 is that by allowing users to decide what's important, it becomes easier to search for people who share common interests, and to strike up a conversation with someone we find intriguing. [1]

References
1. Mate1.com – About.
2. Mate1 (Internet Archive) – Wayback machine (Alexa).