In development, ReactionMatch.com is a science-based pair-matching site situated on the premise of matching people via elective affinity compatibilities, according to the 1809 theories of German polymath Johann von Goethe; which in modern terms equates to matching people according to free energy compatibilities. [1]

Overview
Presently, ReactionMatch.com is moving into the developmental and pilot plant stages, throught the organizational efforts of American chemical engineer Libb Thims, and is scheduled to launch in 2010. [3] The Dating Sites Wiki was stimulated into development by Thims, in July of 2008, during research into the development of the beta ReactionMatch.com site. In the upper right corner, is a test logo design of ReactionMatch.com, Inc., and below left is a second test logo design.

Powered by ReactionMatch
A possible future application of "reaction matching" technology will be to license out tailor-made chemical thermodynamic affinity-based matching algorithms to the various niche dating and personal sites. This is done currently, for instance, by Match who powers AOL personals (as shown adjacent). [5] As many sites cannot afford to hire their own personal matching expert, those such as: Pepper Schwartz (sociologist), Helen Fisher (anthropologist), Neil Warren (psychologist), Phillip McGraw (psychologist), Glenn Gasner (chemical engineer), Eric Holzle (mechanical engineer), etc., the team at ReactionMatch, headed by Thims, the only person in the world to ever write a textbook on human chemistry, and Russian physical chemist Georgi Gladyshev, author of the 1997 Thermodynamic Theory of the Evolution of Living Beings, may begin to license out free energy based matching algorithms to dating sites. [5]

History
The idea of the using the standard chemistry reaction feasibility criterion to determine mate selection feasibilities between potential couples was conceived in the mind of American chemical engineer Libb Thims in 1995 while siting in a chemical engineering thermodynamics class at the University of Michigan. The year prior, the seed of this question began to formulate after Thims had begun reading the newly published 1994 book The Evolution of Desire: Strategies of Human Mating by American evolutionary psychologist David Buss.

During this period, being rather puzzled about how one would go about intelligently choosing a marriage partner, Thims took his top 19 girlfriends, who each could theoretically work out as a possible wife, and made a crude spreadsheet-type matching algorithm on paper with a listing of various desired traits and other criterion on the horizontal and each potential mate listed on the vertical. The issue, however, still seemed to remain a puzzle.

In 2001, however, after reading about 140+ mate selection books and 210+ thermodynamics books, Thims began to see through the haze on how mate pairings could be determined via daily increases and decreases in enthalpy and entropy determinants, among other factors. The first published book to emerge out of these studies, after completing four unfinished manuscripts on topics in human thermodynamics, was the 2007, 824-page textbook Human Chemistry. [7] In chapter eleven "Affinity and Free Energy", Thims outlined how, in the future, it would be possible to match the entire population of the world by setting up human thermodynamic databases. [8] At this point, however, Thims had estimated that this would be technology likely to be operational by the year 2200 to 2300.

The actual site (ReactionMatch.com) that would actually begin to implement free energy matching technology was conceived or rather forced into development, through the viaduct of Thims, in June of 2008, and is tentatively scheduled to launch in 2009 or 2010. [2] The beta-design entry-portal is shown below:

The site was stimulated out of the theoretical stage and into the development stage owing to the recent overflow of advertisement claims made many new dating sites within recent years, such as eChemistry.com (2006), Chemistry.com (2006), etc., alleging to be able to create and predict “chemistry” for its users using secret matching algorithms. The matching site LoveIsSexy, for instance, boldly declares, on its about us page, that it has a “state-of-the-art matching technology” that puts its users in direct contact with “relationships that work” and that: [4]

“Relationship chemistry is more than simply liking the same movies … it’s about shared values, ethics, social, physical, and intellectual characteristics … it’s also about sex … without good sexual chemistry and compatibility, many relationships simply don’t work.”

These claims and various terminologies, however, from a scientific point of view are unsubstantiated popularizations of what is, in reality, a set of very difficult subjects (human chemistry + human thermodynamics) in infancy. This fact becomes pointedly clear, especially for someone who just spent 18-months and 14-days writing the world’s first-ever-textbook on human chemistry. [5]

Theory
In short, the correct understanding of relationship matchings involved in the dynamics of human relationship chemistry is that, as Goethe showed in 1809, the measure of feasible or workable chemistry between potential mates is what is called “affinity” A (or elective affinity). In more detail, as German physician and physicist Hermann von Helmholtz showed in 1882 and Belgian mathematical physicist Théophile de Donder showed in 1922, the true measure of the affinity between reactants in a chemical system is what is called the “free energy” or free energy change ΔG of the reaction, the “working energy” released or absorbed through the duration of the relationship, such as when a man M and woman F meet and form a bonded attachment M≡F through what is called a human chemical reaction that progresses in extent over a number of years or decades:

M + F → M≡F

In equation form the measurement of the affinity for any reaction amounts to: [9]

A = - ΔG

Hence, the extrapolation of this basic chemistry principle (spontaneity criterion) to the algorithmic calculation of functional matching between humans translates to the effect that those pairings, of all possible pairings in a set members to a matching/dating site (or system of humans), that have the greatest affinity A are quantified by the free energy change ΔG of their reaction, as in “love the chemical reaction”. This is the only proven way to predict chemistry. [6]

References
1. (a) ReactionMatch.com (main)
(b) ReactionMatch.com (theory)
(c) ReactionMatch.com (operations)
(d) ReactionMatch.com (projections)
2. (a) ReactionMatch.com – (draft porthole)
(b) ReactionMatch.com – WHOIS registry information.
(c) ReactionMatch.com (history)
3. ReactionMatch.com (pb secure wiki)
4. LoveIsSexy (About) – LoveIsSexy.com.
5. World's First-ever Textbook on the Chemistry of Love - PR.com (Institute of Human Thermodynamics).
6. Lewis, Gilbert N. and Randall, Merle. (1923). Thermodynamics and the Free Energy of Chemical Substances, New York: McGraw-Hill Book Co., Inc.
7. (a) Thims, Libb. (2007). Human Chemistry (Volume One), (preview), (Google books). Morrisville, NC: LuLu.
(a) Thims, Libb. (2007). Human Chemistry (Volume Two), (preview), (Google books). Morrisville, NC: LuLu.
8. Ibid. ch. 11: “Affinity and Free energy” (section: Human affinity-free energy-tables).
9. Perrot, Pierre. (1998). A to Z of Thermodynamics, (pgs. 8-9). Oxford: Oxford University Press.
10. If your are dating site interested in this technology, please contact ReactionMatch CEO Libb Thims (libbthims at gmail.com) for further details.


External links
● HumanChemistry101 (YouTube.com) – site on the theory of human chemistry.