eChemistryThis is a featured page

eChemistry.com (screenshot)In dating sites, eChemistry.com (Alexa: 552,143; Jul 08) is a site that uses personality typing to match people to result in the type of “chemistry” found in long term marriages. The site was conceived in the early 2000s by American chemical engineer Glenn Gasner and launched in 2006.

Overview
With the slogan “the science of attraction”, eChemistry claims to take the mystery out of romantic chemistry using nine years of research and a 224-question personality profile to match single users using personality patterns scientifically isolated in old high-chemistry couples.

History
The site perex.com, formerly “PersonalityExpert.com”, was started in 2003 by American chemical engineer Glenn Gasner to study and find correlations between personalities of couples and long term love. [2] To begin with, Gasner and his team collected dozens of true love couples, couples who had been married for as much as 50 years and were still all giddy and certain that they met their soul mate, their true love. They then psychologically profiled these couples and found a distinct pattern to the traits (like extroversion / introversion) which they found were always the same (or always opposite) in true love couples.

Beginning in March of 2003 and into 2006, the site began collecting personality test submitted by users to evaluating personality test questions to determine which ones accurately match people's self perceptions to their actual personality type. The initial screening was done on over 200 individually psychologically profiled subjects. Gasner’s team then began to figure out each person’s “type” and then had them answer questions and used “complex math” to fit an equation through their answers to connect their self perception with their actual type. In order to extrapolate the accuracy further, the site began collecting more data (by July of 2008, the site had gathered data on 224,067 individuals).

The Perex site gives each user a free personality profile after each user answers the questions and also gives one the option to comment on the accuracy of each thing the site says about them. User comments help Perex determine where users should've been if they were put in the wrong place, and the equations are adjusted to compensate. In 2006, after the test began to become more accurate, the dating site eChemistry was launched, where single people had the option of being matched up with others who took the test and match the pattern determined by the true love couples. The overall goal of the entire project, according to Gasner, was to looking for “chemistry”, as qualified by “butterflies in your stomach”. [2]

Pros/Cons
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Company info
eChemistry.com, Inc.
3651 Hollow Trail Ct, Palm Harbor, FL, 34684, US.
Email: Love [at] echemistry.com

References
1. eChemistry.com (home)
2. Building the Personality Test (Perix.com) – the Personality Expert.
3. Frequently Asked Questions (Perix.com) – the Personality Expert.

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Libb-Thims
Libb-Thims
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